Optima

A friend sent me this article and I thought it was interesting to share. I don't use it that often, but Optima is one of my favorite typefaces. The flare at the terminals are a little weird sometimes to work with, but that is one of the qualities I personally like. Some typophiles consider Optima to be seriffed. Either way, there is a certain dignity that the typeface carries and I found it fascinating that such care was put into the selection. There were other faces that could have sufficed as well, but then not thought could have been used other than using default Times. Enjoy!

http://www.bamagazine.com/v/vspfiles/recommend/aYDT9rLand.html