The book, '30 Essential Typefaces for a Lifetime' explains what 30 most famous typefaces are and how they are used. This book contains information of Akzidenz Grotesk, Avenir, Bell Centennial, Bell Gothic, DIN, Franklin Gothic, Frutiger, Futura, Gill Sans, Helveticam Meta, Myriad, Trade Gothic, Univers, Vag Rounded, Adobe Caslon, Adobe Garamond, Bembo, Bodoni, Clarendon, Courier, Excelsior, Lucida, Minion, Perpetua, Sabon, Stempel Schneidler, Times New Roman, TRAJAN, and Walbaum. I have worked with most of typefaces from the list, so I decided to choose Bell Gothic that I have never worked with before.
Bell Gothic is a typeface that designed by Chauncey H. Griffith in 1937. It was first designed for use in American telephone directories.Therefore, the main purpose of this typeface is for very small text containing large amounts of information. Milk Studio (top) is actually an example for a use of Bell Gothic in a way to have lots of information within a small text. Then, I tried to followed that 'Bell Gothic Main Purpose' with my birthday information (bottom).


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