Herb Lubalin

 Typography was the technique of arranging type to inform as the word itself. However, now days, typography covers a lot more than that. The new typography had been dominated the world of typography in American advertisement industry. That story begins with the famous graphic designer, Herb Lubalin (1918-81). In 1950’s and 1960’s, several designers including Herb Lubalin had brought the new typography to America from Europe. Enormous posters had been produced during that period, and they had followed the style of new typography. With the new typography style, letterforms became objects, and also objects because letterforms. A lot of designers started to use typography for more uses since that period.

  Herb Lubalin’s fantastic idea will also affect more and more to the future typography world. I disagree with the idea that is saying there has to be a way to agree or disagree with anything. I am saying this because I agree with Lubalin while I disagree with Lubalin too. That is, I think the design has no limit to anybody. Lubalin’s style was blamed at first. However, he kept working on his style to develop the style as the one perfect idea for typography. People tend to dislike unfamiliar things. However, after I read and studied about Lubalin is that the time and effort I spent to work on arts never betray me. Although he was limited in graphic design industry, it gave me a confidence to work on every part of art while reading thtough his essay. As I finish this essay, I, again, want to give a big applause to the great designer, Herb Lubalin, and hiw typography style. And his name will last forever as the master of typography.