typography in my days

I am a graphic design major student at University of Utah. Since I am a graphic design major student, I have to live with all kinds of graphic arts including typography. I have never learned typography before this semester, but then I decided to take Typography 1 class--which was the requirement for my major. Anyway, I have been doing some assignments from that class. Typography is more like designing layouts. It is very simple, but there is a rule before that. YOU NEED TO KNOW THE TYPEFACE YOU ARE USING. There are tons of typefaces out the world, and all individual typefaces have their own characteristics. Every typeface has a place to be used. For example, helvetica works great with the subject title, on the other hand, garamond is perfect for a long body text.
So, I study one typeface a week besides the class study. There is no typeface to blame. All the typefaces are great and beautiful. People should learn more about typefaces too!

De Stijl, Theo Van Doesburg

             It was in 1917 when the De Stijl movement occurred throughout until 1931.  This movement called for simplicity, geometric, abstracted, clarity, harmony, and unity within the arts, whether it is in painting, architecture, and type.  Theo Van Doesburg was a chief founder of the De Stijl magazine.  The magazine featured works of many different Dutch artists who strived for the same abstraction and clarity in their art.  They simplified their works to the point where they just utilized the essential forms and colors in hopes to “re-idealize and achieve equilibrium through out the world.”  Black, white, blue, red, and yellow were about the only colors they used, and grids overcame organic forms completely, using only vertical or horizontal lines.  

Herb Lubalin

 Typography was the technique of arranging type to inform as the word itself. However, now days, typography covers a lot more than that. The new typography had been dominated the world of typography in American advertisement industry. That story begins with the famous graphic designer, Herb Lubalin (1918-81). In 1950’s and 1960’s, several designers including Herb Lubalin had brought the new typography to America from Europe. Enormous posters had been produced during that period, and they had followed the style of new typography. With the new typography style, letterforms became objects, and also objects because letterforms. A lot of designers started to use typography for more uses since that period.

  Herb Lubalin’s fantastic idea will also affect more and more to the future typography world. I disagree with the idea that is saying there has to be a way to agree or disagree with anything. I am saying this because I agree with Lubalin while I disagree with Lubalin too. That is, I think the design has no limit to anybody. Lubalin’s style was blamed at first. However, he kept working on his style to develop the style as the one perfect idea for typography. People tend to dislike unfamiliar things. However, after I read and studied about Lubalin is that the time and effort I spent to work on arts never betray me. Although he was limited in graphic design industry, it gave me a confidence to work on every part of art while reading thtough his essay. As I finish this essay, I, again, want to give a big applause to the great designer, Herb Lubalin, and hiw typography style. And his name will last forever as the master of typography.

Words don't always mean what they say.

Typefaces?

Typefaces?

Typefaces are the artistic representations or interpretation of characters. 

Letter—using typefaces—is our main method to communication with other people. Everything has a name and if you want to write about it, then you should choose a typeface to use. Typeface is not only for writing but also for design. Many graphic designers spend times to just choose the typeface that they will use.